Matswapati June 27, 2020 Direct Marketing
Direct marketing is an important element of modern business. As the relationship between customer and company change into a more equal position, this type of marketing can provide a platform to communicate with the customer much effectively. Now, if you also want to use this marketing method, you need to choose one of the types of direct marketing.
What does direct marketing mean? The name implies what this marketing method is. In short, it is a method to directly market your product to your customer. And, to do that, a company needs to make a bridge that can connect them with the customers. This type of communication is the essence of direct marketing. And based on this communication, you will find many types of direct marketing you can use.
1. Internet Marketing
This is the common and cheapest direct marketing you can try. This method depends heavily on the website to increase your company’s sales. Moreover, this method is not only cheaper. The website has a wider range, which can reach any place in the world. This is the perfect choice for companies that use direct marketing to market their online business.
Search Engine Optimization (SEO) is one of the internet marketing methods. SEO has the purpose to increase marketing effectiveness through the website. By making the website come out on the top page of the search engine, it increases the possibility for people to visit it. Thus, you can spread your marketing message easily with it.
2. Content Marketing
This is the type that shows the clear difference between direct marketing and indirect marketing. Content marketing uses online content to provide information, inspiration and other things that are useful for the customer. Compared to indirect marketing, this marketing method cost 62% cheaper. However, it produces 92% more than traditional marketing. In short, this is proof that direct marketing is the best method you can use compare to the old one.
3. Social Media Marketing
This is one of the popular direct marketing methods companies used today. People use it a lot. Social media even become one of the inseparable parts of our life. Therefore, your marketing range will be increased a lot when you use this platform.
The most important thing about social media marketing is creating a community. By doing this method, building a strong relationship between company and customer is much easier. Ease is not the only purpose of direct marketing using social media. Similar to other types, social media marketing purpose is increasing sales.
According to the research, companies that can effectively use social media to promote their business, increase their sales significantly. This method can even make 55% of the marketing target to make a transaction after they read and see the ads through social media. Moreover, you can create social media account easily, cheaper and even free. Plus, it also can be managed easily.
4. Display Ads
The other types of direct marketing are display ads. The ads will be displayed on the website page for a short time. On average, the ads displayed for three seconds. This is the ideal length that many modern companies use. If they use much longer displaying time, it can turn annoying for the customer/visitor that visits that website. And, they consider it spam.
With three seconds or even less, you need to make a very effective media to send the message to the customer and attract their attention. In an ideal situation, short ads also can lead the customer to click the ads and visit your company or store. And, it will increase the chance of them to make a transaction. It sounds great. However, this is one of the hardest challenges of direct marketing.
This type needs the combination of all elements, from design to marketing psychology and strategy to create super-effective ads. Fortunately, many companies offer professional help to create the ads, so you won’t have a problem to create it.
5. Email Marketing
This is one of the best direct marketing strategies examples. It uses text and image to promote your service or product through email. However, people are more aware today. You can’t just send them an email to promote your business. As we mentioned before, the essence of direct marketing is creating a relationship. So, you also need to do the same with email marketing.
One of the best ways to do that is by sending email to those who need it with content that they want. Therefore, a newsletter type service is necessary here. The customer has the freedom to choose whether they want to receive your email or not with this service.
This service also helps you to aim for the correct target for your marketing. You are not just sending your ads. You have a more focused target, which means the chance of getting a successful result is much higher. This is the best examples of direct marketing companies used to get big increase in their transaction.
6. Direct Response
This type is similar to other types. However, the only difference is it asks the customer or target to respond to the advertisement. To do that, the ads must increase the target curiosity. Then, the company can get the response they need. This method can be used on all platforms, such as newspapers, TV, radio, and others.
It uses a communication tool to reach customers directly. If you have this question, what is direct marketing in business, this method will answer it. You communicate with your customers and promote your service to them. Of course, it is different from old-fashioned marketing. You can’t just tell them your product or service. You need to be their friend to tell them about your product.
So, what is a direct marketing company? By reading our explanation about the direct marketing types above, you must understand one thing here. It is all about relationships with your customers. A company that can make a good relationship with their customer is considered to be successful in its direct marketing strategy. Now, choose the types of direct marketing that you like.
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