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Direct Marketing Channel Example

Matswapati October 7, 2020 Direct Marketing

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In this discussion, we will learn about direct marketing channels example. Marketing channels are a group of organizations that are interdependent and have a variety of functions and are involved in the process of making goods or services that are provided for use or consumption by end-users. Marketing channels are needed by producers to convey the values contained in goods or services to end-users. Marketing channels can also turn potential buyers into profitable customers, so companies not only serve the market but must shape the market.

The push strategy is carried out by persuading intermediaries to be willing for the growth of direct marketing products accompanied by providing certain facilities. This strategy is suitable for new products with limited promotional funds. While the pull strategy is done by building product positioning through promotion to consumers using advertising media.

Next, we will discuss examples of marketing channels. Marketing channels function to move goods from producers to consumers. There are five streams of marketing channels that are divided into three groups, namely: Information flow and promotion occur in two directions Flow in the form of physical, property rights and also in the form of promotions that form from the company to the customer,

Flow with forms of payment from customers to companies. Also, there are three examples of marketing channels, including:

Consumer Marketing Channels
This channel is a type of common channel between companies and consumers. This direct marketing channel example type is divided into several intermediate levels: Zero level channel. As the name implies, companies implementing zero-level channels sell their goods directly to consumers. The sale can be done through door-to-door promotions, advertisements on TV (home shopping), internet, etc. Channel level one. Companies that implement tier-one channels sell their goods not directly to consumers, but retailers. Level two channels. Companies that implement tier-one channels sell their goods to retailers and wholesalers. Level three-channel. Companies that implement tier-one channels sell their goods to retailers, wholesalers, and wholesalers.

Industrial Marketing Channels
This channel is almost the same as the consumer marketing channel, only those who act as consumers are industrial customers. Who are the industrial customers? Industrial customers are factories which will later process goods from the company into finished goods. Industrial marketing channels are divided into four levels, including the Zero level channel. This channel distributes goods produced by producers directly to industrial customers. Channel level one. This channel distributes goods produced by producers to industrial customers with distributors as intermediaries. Level two channels. This channel distributes goods produced by producers to industrial customers with producer representatives and industrial distributors as intermediaries. Level three-channel. This channel distributes goods produced by producers to industrial customers with sales branches, industry representatives, and industrial distributors as intermediaries.

Service Sector Marketing Channels
In addition to distributing goods physically, direct marketing channels examples can also distribute services. In this case, service producers and problem-solving ideas are available and can be accessed by certain populations in need.

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