Matswapati July 10, 2020 Direct Marketing
Marketers that sell their products online usually will focus on online marketing strategies such as using social media. We cannot deny that online ads on social media can be effective but do not underestimate the power of offline marketing like direct marketing. Direct marketing e-commerce can be an effective way of advertising online products too. Direct marketing can never go wrong as the characteristics of direct marketing are to promote a specific product to specific and targeted customers making the possibility of achieving marketing goal is getting bigger.
Physical mailers for online products
If you have an online store, the buyers will have to put their address to be able to receive the package. This address information you can use as the opportunity to perform direct marketing such as sending mail to promote your products, events, and services.
This direct marketing e-commerce is effective for the type of customers that do not use their device often. The elderly can be a good target as they are not that aware of the online shop, with physical mailers it will be easier for them to know what is going on in the online world as well as educating them about the benefits of shopping online. You need to make sure the benefits offered by your e-commerce such as free shipping, lower prices, and great customer services.
Emails to engage
Usually, you can get customers’ emails by subscription, these email addresses that have been collected can be used to send updates and promos of your stores. Some tips in sending emails to the customers are by using a brief and catchy subject. By sending emails after the initial purchase, you can keep the customers engaged in your store and not forget it easily.
Telemarketing for connecting
To give a different impression of telemarketing that is usually hated, you can use this method as a customer service. By contacting your customers to ask whether they are satisfied with the product they purchase before and the service given. You can reward them by giving a discount for answering the questions. The power of great customer service is usually underestimated but this is a very powerful Direct marketing e-commerce that online marketers should pay attention to.
Online marketers should definitely think about applying this type of marketing. They will be surprised by how it will open new doors to more various buyers and as a result, the sales will be increased, which is the main goal of business online or offline.
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