Matswapati July 1, 2020 Strategic Planning
Establishing a business company or organization, no matter how big it is surely is not as easy as it looks. Planning is the most important thing to do before it. Mainly, the purpose of strategic planning is to set the goals of company whether it is short term or long term and how company will realize those goals. A good business plan will cover every aspect of company or organization like vision and mission, SWOT analysis, organizational structure and other key aspects. So, making a good strategic business plan template is essential for company and organization. Usually business plan includes the things below.
Introductory and background statement
Introductory statement is a statement that informs the purpose of making the business plan and for how long it will be set. Meanwhile, background statement is information of the organization or company like the description of the business, history of the company and management structure. It also can contain supporting partners and agencies.
The organizational structure is essential in organization or company. It will tell how the company operated and which one should be responsible for a certain field. It will be useful for evaluation to determine which department should be improved.
Vision, values and mission statement
It is a must thing to put into strategic business plan template. Vision is the statement of company’s primary goal to be achieved in the future. As for mission, it is also the statement of company purposes, but unlike vision, mission is projected only for a short term. Values is the company culture that will become a guide for every staff to behave in work.
Problem statement and SWOT analysis
Problem statement is optional element. It writes down the issues that must become consideration for the plan. Then, there is also a SWOT analysis. SWOT stands for strength, weakness, opportunities and thread. It is very important for company especially if it is a small company because by analyzing and listing the company strengths, weaknesses, opportunities and threads will drastically help in making decisions and planning in the future.
In every company, the evaluation methods are important. It can guarantee the company sustainability and survivability by improving some aspects in the company. It can be done by set a standard achievement or by documenting every progress that company made.
Last strategic business plan template to write down is the executive summary. It is a summary of the business plan so it is easier for people to understand the content of business plan quickly. It is usually written on the top of business plan but it only can be written after writing the previous aspects.
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