Matswapati July 9, 2020 Direct Marketing
Direct marketing is the most effective system used to market a product. One type of direct marketing that is most often used is email marketing. This is because email marketing is a promotional activity carried out by sending letters, proposals, catalogs of products or services offered to several customers or prospective customers via email or advertisements that appear on the application. Therefore, direct marketing is used by several companies because it is very effective. The following are lists of companies that use direct marketing.
Google is one of the big companies in the world that uses direct marketing. As a company with very advanced technology, it's no wonder that Google is using its features to promote their products to the public. Due to its increasingly sophisticated technology, Google can track the information of its customers very precisely. Therefore, the offers that are sent can be by following the target consumers. Usually, Google sends several business service offers via email. In addition, Google also provides coupons to its customers. These offers are certainly very effective at attracting the attention of customers.
Who doesn't know Burger King? This fast-food restaurant is one of the companies that use direct marketing. Usually, Burger King promotes its food and beverage products through websites or social media. Currently, Burger King also sends its product offerings via email directly to loyal customers. In general, the products offered are in the form of discount coupons which certainly attract the attention of potential customers. In addition, Burger King also still uses direct mail which sends these coupons directly by post to several prospective customers in various regions. In addition to discount coupons, Burger King usually also sends several customer satisfaction surveys to its services and products.
Mead Johnson is a company that produces household items that are usually used in families. One of the most widely used and well-known Mead Johnson products is baby products or commonly called Enfamil. Mead Johnson will usually send catalogs and or vouchers for the purchase of baby products to prospective parents. The catalogs contain complete information about the products offered so that the prospective parents. In addition, Mead Johnson also includes education on the importance of these products so parents can understand what they need when their baby is born.
Those are lists of companies that use direct marketing. Besides being considered more effective, direct marketing is a very easy and simple way to attract potential customers. Therefore, direct marketing is often used by several large companies as mentioned above.
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