Matswapati July 10, 2020 Direct Marketing
As one of the most effective advertising methods, one of the characteristics of direct marketing is that it promotes the specific product to the specific market. Direct marketing has many types and one of the most popular and widely used is direct mail. In this reading, we will define direct mail advertising and also knowing the types of direct mail
Defining direct mail
As one of the most popular kinds of direct marketing, we need to define direct mail advertising first, to understand it. In direct mail type of advertising, the business sent a mail that advertises the product, as well as the business and the service. In this type of direct marketing, the campaigns are usually geographically organized as the mails are sent to postal customers in a certain area or to all customers listed.
Direct mail campaign aims at increasing a good response from customers by tailoring messages precisely and making the potential customers read the advertisement from the business without being disturbed by the advertisement from competitors.
Direct mail types
Even if it says “mail” it does not limit only in form. There many types of direct mail, and what will be stated here are the most common ones. The first catalog is a multi-page and bound promotion of the products. The second is envelope mailers, it is an envelope sent to the customers with the inserts inside the envelope. The third is self-mailers or a folded single printed sheet. The fourth is a postcard, which is a postcard sent to the customers with the promotional message on one side of it and the address on another.
The next most popular type of direct mail is in the form of snap mailers, intelligent documents, and dimensional mailers. Snap mailers are folded and sealed using pressure, intelligent documents are printed and containing personalized and important information gained from a database, dimensional mailers are in the form of a box or others.
After we define direct mail advertising, some tips need to be paid attention before you decided to use direct mail, is first that the address needs to be accurate and reliable, to get the customers to address that match the target of the promotion you can buy the address list from the postcodes. Next is that you need to be simple in design and brief in sharp in the messages. Do not forget to follow up with second mail or applying other types of marketing strategies to make sure that the marketing goal is achieved.
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