Matswapati October 7, 2020 Direct Marketing
What is direct advertising? Direct Advertising sometimes has the same meaning as direct marketing. Direct Advertising is an advertisement that is usually posted on a blog or website. The types of advertisements are text, images, and banners, but some advertisers also want content ads in the form of articles and posted directly on the blog concerned. Advertisers usually entrust these direct advertising ads to blogs that have high traffic, where the blog always gets consistent visitors every day. This type of ad indeed gets a lot of glances especially if the products we promote are following the theme of the blog. For example, promoting soccer shirts on a blog that discusses soccer, it makes our promotions focused and of course, many visitors are interested. That is the growth of the direct marketing.
Where advertisers and media owners have direct contact and sign contracts to display advertisements or other promotional initiatives. A special feature of the use of media for direct advertising is personal and advertised products include durable goods. For example is a product offering vehicles, savings, investment, property, education and others. The media used in direct advertising include letters made specifically to be sent to potential customers, sending brochures, and the like. Here are the benefits that can make the company produce additional revenue when using direct advertising.
Resources is the answer of what is direct advertising benefits. With advertising, it can help people to choose alternatives for products that are better or that better suit their needs. This means that advertising can provide more information than others, both about the product, distribution or place of purchase or other information that has been used for the community. Economic activity, Advertising encourages economic growth because producers are encouraged to continue to produce and trade products to complement the evolving needs of society.
Advertising helps to multiply the large economies of scale for each product, thereby reducing the cost of production and distribution per unit of the product, and ultimately lowering its selling price to the public. So advertising is very useful for the company's cost divider.
Source of Media Funds
Advertising is one source of media funds that support the media to continue to exist. The emergence of many media makes competition tighter. Producer identity, through advertising activities, the public will know the producers. There are companies in advertisements that highlight their companies. Means of Control, through advertising activities, people can distinguish legitimate products from imitations. What is direct advertising benefit is source of media funds.
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